After four months the acquisition of the company ‘e-business buy 2, one of the main economic and trade groups Israel, Azrieli Group Ltd, has launched a new app to make the shopping experience in its shopping mall easier and focus on buying habits and needs of consumers.

This was reported by the business newspaper Globes that also indicates the investment figure of 2 million NIS (approximately 470,000 Euros).

Azrieli app, this is the name of this new tool, will increase the loyalty factor of the consumer compared to the Azrieli shopping centers, distinguishing name and highlighting the specificity of the businesses within them, also with a view competition and erosion of market share compared to Melisron, another among the principal actors of the distribution in the country.

The new function of the app is the interaction with the e-commerce website of the group will replace the website ‘buy 2’, to complete the maturation phase, will represent a kind of electronic wallet with which to order and pay for goods, be advised regarding discounts and promotions, make restaurant reservations, buy tour packages and even taking steps to hire cars when the consumer enters the commercial centers of the group.

The quantitative target of the Azrieli Group is 100,000 downloads, in a moment when no other mall offers the same service.


Source: medNews