ENEL LAUNCHES IN TEL AVIV A HUB FOR INNOVATION IN ISRAEL
Enel launched its hub for innovation in Israel in Tel Aviv, in the presence of the Group CEO Francesco Starace, Italian Ambassador in Israel Talò Francis, the managing partner of the fund Genesis Partners Jonathan Saacks, Saul Singer, co author of the book Startup Nations and Anya Eldan, head of Early Stage Incubator Programs and the Israeli Ministry of Economy. The inaugural event was held in the headquarters SOSA. Enel is the first Italian company to create a center for the innovation of this size in Israel.
Enel has chosen to partner with SOSA & The Junction, a community of innovation the most successful in Israel, with the goal of creating a one stop shop that can offer solutions to the Israeli start-ups willing to develop and produce products and cutting-edge services with social and economic impact.
Enel Innovation Hub aims to do scouting every year to identify up to 20 Israeli start-ups with high potential by offering them a dedicated support program.
“We are in a very interesting environment in the energy sector – said the CEO of Enel, Francesco Starace – companies like Enel, which make technological innovation a pillar of its industrial strategy, they face great opportunities. Our Innovation Tel Aviv hub represents an important milestone in this new environment. We adopt the philosophy of open innovation by working with the best start-ups around the world and providing our technological and engineering expertise to foster new uses of energy, new ways to manage it and make it accessible to more people. Israel is one of the most innovative countries in the world that every year sees the birth of hundreds of start-ups. I am confident that our presence in this country allow us an acceleration in innovation in the field energy”.
“We are proud of the exceptional opportunities for collaboration that we have been offered by a market leader such as Enel. Under the program, SOSA & The Junction analyze Israel’s tech sector according to the strategy and criteria set by Enel, bringing together the company with the most promising technologies and revolutionary, “said Jonathan Saacks, managing partner of the fund Genesis Partners and co-founder of SOSA.
In Israel, the Group will adopt the business model that has been tested in other areas such as Latin America, a model that is already giving results and that has enabled Enel to identify 30 start-ups which strategic projects are currently running.
More specifically, the start-up will be selected by an advisory committee made up of senior representatives of Enel, which will evaluate compliance with the strategic objectives of the Group and the business potential. Every start-up that will work in the overall Group will have alongside a figure of inner link that will facilitate interaction with global business lines and the Group’s market units.
In addition, the start-up selected will benefit from a number of resources such as: tutoring provided by senior Enel and SOSA & The Junction, a high-tech and comfortable place to work, test benches to improve their solutions, ability to execute projects pilot in the countries in which Enel is present and access to the Group’s sales channels that reach millions of customers every day.
Start-ups that will work with Enel will have the opportunity to receive additional funding from the Israeli Ministry of Economy which, under an agreement with Enel, will provide assistance in an amount equal to the support made available by Enel.
The Group aims are to be an active player Israeli ecosystem by working with universities, venture capital funds, institutions and other enterprises, in order to enrich the network of Israeli innovation and link it to other ecosystems in which Enel it is part.